กรอกโค้ด "ITIM300" รับส่วนลดค่าคอร์ส 300 บาท

กรอกโค้ด "ITIM300" รับส่วนลดค่าคอร์ส 300 บาท

ITIM Instructor

334937973_924033395574167_8353420415741234966_n

ตำแหน่ง :

ประสบการณ์การทำงาน และความเชี่ยวชาญ :

หลักสูตรที่เกี่ยวข้อง :

ITIM Instructor
This course provides an in-depth exploration of hotel management and the broader hospitality industry, equipping participants with the essential knowledge and skills required to succeed in the dynamic field. Through interactive sessions and practical exercises, participants will learn about the core functions of hotel management, strategic planning, entrepreneurship, risk management, and current industry trends.
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ITIM Instructor
The core functions of hotel management include managing the front office, overseeing housekeeping and cleanliness, managing food and beverage services, and handling financial and human resources management. Marketing management is also important for attracting customers and increasing revenue. Efficient management is essential for delivering quality service and achieving success in the hotel industry.
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ITIM Instructor
The concept of the four core management functions—planning, organizing, leading, and controlling—can be traced back to the early 20th century. These functions were popularized by Henri Fayol, a French mining Engineer and Management Theorist.
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ITIM Instructor
Human Resource Management (HRM) encompasses the strategic approach to managing an organization'smost valuable asset—its employees. HRM is responsible for recruiting, hiring, training, and developingemployees, as well as managing employee relations, performance, and benefits. In the hospitality industry, effective HRM is crucial for maintaining high service standards, enhancingemployee satisfaction, and promoting a positive organizational culture that ultimately translates toimproved guest experiences.
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ITIM Instructor
In the hospitality industry, understanding financial performance metrics is crucial for effective management and decision-making. Financial statements provide a comprehensive view of a hotel's financial health, while performance metrics help assess operational efficiency and profitability.
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ITIM Instructor
Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations.
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ITIM Instructor
Most of us expect a certain level of basic customer service, where we receive assistance with a product or service, but excellence in customer service is much more. Excellence in customer service is about curating the best customer experience before, during, and after their purchase. It’s about providing a seamless, personalized experience, where a customer feels heard, personally taken care of, and that their expectations have been surpassed. Customer service is a critical component of the hospitality industry, directly influencing guest satisfaction and loyalty.
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ITIM Instructor
At its most basic level, entrepreneurship refers to an individual or a small group of partners who strike out on an original path to create a new business. An aspiring entrepreneur actively seeks a particular business venture, and it is the entrepreneur who assumes the greatest amount of risk associated with the project.
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ITIM Instructor
Understanding the various business models in the hospitality industry is crucial for aspiring professionalsand entrepreneurs. Each model has its unique characteristics, advantages, and challenges, influencinghow businesses operate, attract customers, and generate revenue. This chapter explores the mostcommon business models in hospitality, providing insights into their framework and application.
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ITIM Instructor
Strategic planning is a systematic process that helps organizations define their direction and make informed decisions about resource allocation and actions to achieve long-term goals. In the context of hotel management, strategic planning involves assessing both internal capabilities and external market conditions to formulate strategies that enhance competitiveness and ensure sustainable success.
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ITIM Instructor
The Business Model Canvas is a strategic management tool that provides a visual framework for developing and refining a business model. It helps entrepreneurs and managers clearly outline the various components that contribute to the success of a business, allowing for a comprehensive understanding of how different elements interact. This chapter will explain each of the nine key components of the Business Model Canvas, specifically within the hospitality industry context.
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ITIM Instructor
SWOT Analysis framework originated in the 1960s as part of the strategic planning process developed by Albert Humphrey at the Stanford Research Institute. The intent was to create a simple and effective method for organizations to evaluate their strategic position. Over time, SWOT analysis has gained popularity across various industries, including hospitality, due to its versatility and straightforward approach.
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ITIM Instructor
Market research is an essential process for hospitality businesses, as it provides valuable insights into customer preferences, market trends, and competitive dynamics. Conducting effective market research enables hotel managers and entrepreneurs to make informed decisions that enhance guest experiences and drive business success. This section outlines the key steps and methodologies for conducting market research specifically tailored for the hospitality industry.
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ITIM Instructor
A business plan serves as a roadmap for a business, detailing how it will operate, generate revenue, and achieve its objectives. It typically includes an analysis of the market, a description of the services offered, a marketing strategy, and financial projections. A comprehensive business plan not only aids in strategic planning but is also crucial for attracting investors and securing loans.
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ITIM Instructor
The executive summary provides a concise overview of the business plan, highlighting the key points and objectives. It serves as the first impression for potential investors and should encapsulate the essence of the business.
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ITIM Instructor
Risk management is a systematic process that involves identifying, assessing, and prioritizing risks followed by coordinated efforts to minimize, monitor, and control the probability or impact of unfortunate events. In the hospitality industry, effective risk management is crucial for safeguarding assets, ensuring guest safety, and maintaining the business's reputation and financial health.
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ITIM Instructor
Developing effective risk management strategies is essential for hospitality businesses to navigate the various risks they face. These strategies help mitigate potential threats, protect assets, and ensure the safety and satisfaction of guests. This chapter outlines the key steps and considerations involved in formulating risk management strategies tailored to the hospitality industry.
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ITIM Instructor
Crisis management refers to the strategies and processes that organizations implement to prepare for, respond to, and recover from unexpected and disruptive events. In the hospitality industry, effective crisis management is vital, as it not only protects the safety and well-being of guests and staff but also preserves the organization's reputation and financial stability.For instance, during the COVID-19 pandemic, many hotels and restaurants faced unprecedented challenges. Properties had to quickly adapt to new health regulations, implement enhanced cleaning protocols, and communicate transparently with guests about safety measures. Organizations that had robust crisis management plans in place were able to navigate these challenges more effectively, maintaining guest trust and operational continuity.
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ITIM Instructor
Sustainability encompasses the ability to meet present needs without compromising the ability of future generations to meet their own needs. This concept is often broken down into three pillars: environmental, social, and economic sustainability, frequently referred to as the "triple bottom line.
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ITIM Instructor
Technology has transformed the hospitality industry, providing tools that enhance operational efficiency, improve guest experiences, and streamline processes. Understanding the impact of technology on hospitality operations is crucial for professionals aiming to stay competitive in a rapidly evolving market.
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ITIM Instructor
Ethics refers to the principles and standards that guide behavior in terms of what is considered right or wrong. In the context of the hospitality industry, ethics encompasses the moral obligations of businesses to treat customers, employees, and the community fairly and with respect. Ethical behavior in hospitality includes transparency, honesty, and integrity in all operations, ensuring that decisions made reflect the values of the organization and meet the expectations of stakeholders.
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ITIM Instructor
หลักสูตรแบบ American-Swiss ไอทิม จะให้นักศึกษาได้เรียนรู้หลักพื้นฐานของอุตสาหกรรมบริการ และทักษะเฉพาะสำหรับงานครัว (Kitchen Operation)  งานบาร์เครื่องดื่ม (Beverage Bar) และงานบริการอาหารและเครื่องดื่ม (F&B Services)
฿109,000
ITIM Instructor
หลักสูตรแบบ American-Swiss ไอทิม จะให้นักศึกษาได้เรียนรู้หลักพื้นฐานของอุตสาหกรรมบริการ และทักษะเฉพาะสำหรับงานต้อนรับส่วนหน้า (Front Office) และงานแม่บ้านโรงแรม (Housekeeping)
฿109,000
ITIM Instructor
หลักสูตรแบบ American-Swiss ไอทิม จะให้นักศึกษาได้เรียนรู้หลักพื้นฐานของการบริหารโรงแรม รวมไปถึงการปฎิบัติงานครัว การปฎิบัติงานห้องอาหาร การปฎิบัติงานด้านอาหารและเครื่องดื่ม และการปฎิบัติงานด้านห้องพัก พร้อมเตรียมเส้นทางให้นักศึกษาสามารถเข้าสู่ระดับผู้บริหาร อย่างเช่น การบัญชี หลักจริยธรรมบุคคล การสื่อสารภาษาอังกฤษธุรกิจ เทคนิคการตลาด และเทคนิคการบริหารงาน เป็นต้น
฿218,000